A Customer’s Guide To Shopping For Black Friday


The Christmas period is coming up and it means one thing which is Black Friday. Black Friday is the time of year when many people try to get their shopping done before the Christmas panic settles in. If you are one of those people, you are likely proud of the amount of money you save each year on Black Friday. However, many online shops trick their shoppers into thinking they are saving money when in reality, they are not. 

If you are someone who enjoys shopping for Black Friday, there are many things you need to look at to ensure you are getting the best deals. 

What Is Black Friday? 

Black Friday is no longer one day of extreme discounts. It is a marketing ploy for 1000s of businesses around the world to take advantage of the consumer. They trick their customers into thinking they are getting a great deal when in fact, nothing has changed. It is something many people fall for which is why you need to be vigilant. 

Now, websites will offer Black Friday discounts for one or two weeks before the actual date. It is so they can spread their revenue over a period and, so there aren’t many users visiting their website at once. 

Black Friday is all over the weekend and even Monday. Monday is called Cyber Monday. Again, this is another day labelled in the calendar just to get users to buy products from them. The whole point of Black Friday is for shoppers to get deals in store whereas Cyber Monday is when customers will get deals online. Now, it is deals across a couple of weeks. 

How To Shop For Black Friday

To ensure you get the best deals possible, you must do a lot of research and prepare for it. That’s if you want to get the best deals for Black Friday. As mentioned before, there are many shops which will offer ‘great deals’ before Black Friday. 

Follow Your Favourite Brands On Social Media

Social media is a platform for communicating with friends and keeping up with the latest news. However, social media is to keep you in the loop with your favourite brands to ensure you don’t miss out on the latest releases and deals.

Following your favourite brands on social media is a great way to find out when their Black Friday sale is. Furthermore, some brands will offer an early access code just before the event occurs. This gives you a chance to get your hands on the latest stock at affordable prices. 

Make Sure You Research

Research is always important, especially for Black Friday. Do your shopping a week before Black Friday. Find all of your items and add them to your basket and wish list however, make a note of the price you found them at originally. 

Look for your products across numerous websites to see if you can find the best deals. That way, you ensure you find the best price for your product. Additionally, you can find new websites and sometimes, these sites offer a discount for new customers. 

Price Trackers

Price trackers are something else that you can use for Black Friday. Again, this is making the most of the internet and utilising it to find the best deals. On websites such as Alertr, PriceSpy and CamelCamelCamel, you can see the price history of that product. That way, you are ensuring the Black Friday offer is a deal and not just a marketing ploy that many websites do on the internet. 

Create Accounts With Shopping Websites

Another tip to ensuring you get the best deals is to create accounts with your favourite websites before Black Friday. Once you have created an account, they will email you the latest deals. Additionally, entering all your details is one less step you have to deal with when trying to buy your product. 

It isn’t just shopping websites that you can create accounts with shopping centres in Leeds and malls. Here, you can sign up for their newsletter where they will alert you on their Black Friday deals or shops inside the mall that are offering great discounts. 

Final Opinions

Shopping for Christmas can be very stressful, especially if you have a big family. That is why you need to make the most of the Black Friday and Cyber Monday deals.

You must do plenty of research to ensure you are getting the best deals. Use websites that find the best prices for you to ensure you are getting the best deals. Don’t just buy an item there and then, thinking you have the best deal because one site said “50% off Black Friday”. It is a trick that fools many customers. Hopefully, you can save even more money this Black Friday.