Mindful shopping is becoming more important than ever and not just because it fits within your morals and values, but also because there is no excuse left for these billionaire companies to continue their testing systems this way. It’s becoming more eye-opening to younger generations that these older brands, and even new and upcoming brands, must ensure that their products meet a certain standard or they will be ‘cancelled’ and boycotted by them.
What is Cancel Culture?
In modern times, with the likes of social media and influencers, there is a lot of pressure and expectations this generation of customers has, especially when being asked to invest in these new brands. Sustainability, cruelty-free, fair trade and environmentally friendly are the main criteria, as well as quality and affordability, of course.
There have been many occasions where these brands have been exposed for animal cruelty, which has resulted in a massive drop in sales and some people boycotting the brand, even in the event of an apology and change in production and testing methods. For example, Fenty was called out for selling to mainland China, which requires animal testing by law to sell there. This gained a lot of media scrutiny, which overall impacted the overall view. Even after they came out and reassured that they don’t test on animals, they are still not PETA or Leaping Bunny approved, which again speaks volumes.
Cancel culture, for the most part, doesn’t tend to destroy businesses as a whole, as some people don’t see testing on animals as an issue for them, as sad as it is. However, brands like Fenty are so large that being cancelled for this wouldn’t impact them overall, but would still sting a little in some areas of the Western world.
A lot of people don’t realise some of the brands they are shopping with aren’t cruelty-free, but if you want to be more mindful, here are 10 brands that are Leaping Bunny approved.
Refy Beauty
Refy Beauty is a newish beauty brand on the market that has now moved into skincare, and with their new emergence, their priority has become prioritising becoming a more sustainable and more eco-friendly brand from the get-go, including being cruelty-free and their commitment has led them to being Leaping Bunny approved, which is a certificate of 100% cruelty-free operations and product line.
Therefore, all of their skincare products, lip products and face products are up to Leaping Bunny guidelines and requirements.
Charlotte Tilbury
A global beauty brand that has taken the makeup industry by storm with its dabbling in both skincare and makeup products. With such a large status, you could argue that during the popularity hype, they have remained a popular staple for their commitment to remaining cruelty-free. They don’t test their products or ingredients or associate with suppliers or third parties who do so, and you will be surprised by how many loopholes some companies take to cut corners and save money on animal testing. To top it all off, they are Leaping Bunny approved.
Real Techniques
Another worldwide popular beauty brand, most famously known for its beauty blenders. They do create more than just makeup tools, including powders, creams and everything in between and with this global rise, they have maintained their values of remaining cruelty-free. They don’t test or associate with companies that continue to test on animals, which solidifies their morality. They are also Leaping Bunny certified.
Rhode
A relatively new beauty brand that’s on the market compared to the likes of Real Techniques. Rhode is now a global beauty brand started and led by model Hailey Bieber that has strived for both minimalist and natural makeup. For a celebrity to start their own brand, it usually comes with more pressure on everything, including product quality, price, sustainability and, of course, their decision to be cruelty-free, and without all these boxes ticked, they are more open to hate online and being outed more harshly than other long-standing brands.
This is because their fans believe they owe it to them to deliver a product that they are asking them to buy that is of the best grade and ethical, which is pretty fair. This pressure and overall commitment have ensured they are leaping bunny approved.
Rimmel London
Speaking of absolute staples in the beauty industry, Rimmel London has been a huge brand within the UK. Even if you aren’t a huge makeup lover, you would have heard of this drugstore brand. It’s known for being affordable and good quality and is found in pretty much every Boots and Superdrug shop around the UK. With it being such a good-value brand, you would tend to associate it with cutting some corners in order to maintain the cheap prices. However, you will be pleasantly surprised that Rimmel London is also Leaping Bunny approved.